With the For You Page, trending sounds and hashtags, TikTok has been designed as a kind of virality machine. Self-described as an entertainment platform, rather than a social media platform, TikTok is designed for users to connect with niche communities online, rather than with friends and family. With over 1 billion monthly active users, they’re clearly doing something right. We’re here to break down which platform is right for your business, budget and campaign goals.Īs the original inspiration for many platforms to adopt short-form-centric feeds, TikTok has grown into a video-sharing giant. While these services appear similar from the outside, when it comes to marketing, which one is right for your business? These three players: TikTok, Instagram Reels and Youtube Shorts are in a seemingly endless race to win the short-form video game. Over 40% of the time we spend on Instagram is now spent watching Reels and Youtube Shorts rake in 15 billion views every day. Data shows that the average TikTok user spends 1 hour and 27 mins a day watching content - that’s close to a film worth of TikTok daily. Short-form video content has taken over the internet.
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